Sunday, October 2, 2016

When considering the style of my logo, I definitely knew my image would contain organic shapes because of my interest in nature. Leaves, flowers, and my favorite animals immediately came to mind. I wanted the images I chose to be symbolic. Just liking plants and animals wasn't enough. A specific phrase had been stuck in my head for a week. It was something my printmaking professor had said during a lecture, "prosperous in war and peace". To me this means succeeding during tough times and hard decisions but also having peaceful, calm and content times.
An arrow is a delicate looking object that can do a lot of damage. People hunt down and kill deer with a single shot. The thin shaft and feathers make a sharp arrow look harmless. This was my symbol for "war" accompanied by a bow which puts the arrow in motion. Together they form a K, my first initial.
An olive branch is a symbol for peace and is often found in the mouth of a dove, another peace symbol. This is where I used the organic aspect I like so much. The shape of my last initial, B, was ideal for the natural component. Keeping it mostly monochromatic simplifies the image and in my opinion makes it look more elegant. Using only green prevents the viewer from being too distracted or overwhelmed by any details.
While creating my logo I discovered that it didn't need to look so literally like the letters. I didn't want the K to be so obvious, I wanted the viewer to have to search for it. I know logos are usually straight to the point but I appreciate a more detailed logo over an over simplified one. The supplemental material helped me create my own font. They kind of set rules of what a logo should be and I decided what I wanted to include in my own.

2 comments:

  1. Kelsi, I love your logo!! I like how you incorporated the leaves and the bow and arrows into your initials. It's so creative and it is nothing that I would think to do for a logo, which is why I really like it! I also like how you have your initials hidden in the artwork what makes the viewer have to look at it in more detail.

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  2. I really liked your approach on the logo and how you explained your process. I like how simplified your logo is. The detail in your logo is very interesting such as the flowers mixed in with the leaves. I like your concept between war and nature and how you merged it to meet your goal for the image you wanted.

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